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That was the slogan of a Delhaize Shop & Go in Brussels, promising a free “Sudden Death” beer for every two Corona beers bought! ‘The customers thought it was funny’, said the staff, but Delhaize management quickly brought an end to the campaign at the beginning of March. But why bring this story up again? Read more >

Even during these times of Corona, Avento has been working hard. We recently held a digital round table about our Field Service solution. Appliances such as taps, water softeners and coffee machines require maintenance. With the Field Service solution, you can detect problems before they occur, and deal with them efficiently on location.

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Are we afraid of Microsoft? No, of course not. Then why do we only use a fraction of Microsoft? Seriously, is that right? Did you know that Microsoft Office 365 comes with ‘Teams’, a very simple yet comprehensive video and collaboration tool? Did you know that Microsoft Dynamics comes with a customizable ERP in the cloud? Or that data for your employees could be of much higher quality, thanks to a new ‘Unified Interface’ CRM web platform? You probably didn’t know that.

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Spread the word: we now have a protected brand name. Even our baseline ‘Fearless leading in the field’ may never be copied. That makes sense, right? We’re in the line of fire for strong and registered brands such as Duvel, Van Marcke, AA Drinks, Bekaert Deslee, Gouden Carolus, BNP Paribas, … But we would leave our own name and baseline unprotected?

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Just wanted to let you know we’ve been on TV, because we’re pretty proud of that. In the clip from Kanaal Z below, Pascal De Spiegeleer and Vincent Verraest of Van Marcke tell you how Avento worked out and implemented a new CRM system, based on Microsoft.

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Yes, what if… It would have a major impact. According to Wikipedia, Belgians eat an impressive 8.7 kilograms every year or 3 bars per week. In the Netherlands, this mounts up to a respectable 4.7 kilograms. A limitation to white chocolate would create a gigantic organizational puzzle for the sector. Or what if we would start drinking 9 cups of coffee per day instead of 3? Such giant fluctuations in usage are very rare.

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This playful paraphrase of ‘The road to hell is paved with good intentions’ is less noncommittal than you might think. A mistake of one minute when determining your GPS location and you’re one town too far; the same amount of chili instead of sugar in your recipe and everybody will be running towards the tap…

Wrong assumptions and faulty targets in sales and marketing lead to ‘collateral damage’ – unwanted damaging effects. Your people get discouraged or wrongly overconfident. And that’s how you lose the battle.

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What was part of the first real digitalization for entrepreneurs? Probably Word, Excel and PowerPoint, the much-used tools in the first versions of Microsoft’s Office. Everyone has made that first step. But what about the next steps?

Today, digitizing also means migrating to the cloud. But how do you take that double leap as an enterprise with paper administration: a leap towards being digital and in the cloud? And does good old Microsoft still play a role in this digitizing wave?

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The first step is always the hardest. Admitting you need rest, admitting your partner was right, realizing you can’t go on like this…

The first step was also hard on 40 CEOs and marketing managers of big companies in fast-moving consumer goods. We already welcomed 20 big shots at our annual FMCG365 event last year. And we did it again this year. Because they want to improve their planning and reporting. Or better said: because they admit the planning of their field activities and the reporting can improve.

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Do these things sound familiar to you?

Time-consuming accountancy?
Working with a tangle of Excel files?
Endless printing and scanning activities?
Time-consuming manual entries?

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