Keep up to date on the latest trends and latest news.

Avento is unique and inimitable: we are an ®

Spread the word: we now have a protected brand name. Even our baseline ‘Fearless leading in the field’ may never be copied. That makes sense, right? We’re in the line of fire for strong and registered brands such as Duvel, Van Marcke, AA Drinks, Bekaert Deslee, Gouden Carolus, BNP Paribas, … But we would leave our own name and baseline unprotected?

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Avento on Kanaal Z with Van Marcke

Just wanted to let you know we’ve been on TV, because we’re pretty proud of that. In the clip from Kanaal Z below, Pascal De Spiegeleer and Vincent Verraest of Van Marcke tell you how Avento worked out and implemented a new CRM system, based on Microsoft.

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What if everyone only ate white chocolate?

Yes, what if… It would have a major impact. According to Wikipedia, Belgians eat an impressive 8.7 kilograms every year or 3 bars per week. In the Netherlands, this mounts up to a respectable 4.7 kilograms. A limitation to white chocolate would create a gigantic organizational puzzle for the sector. Or what if we would start drinking 9 cups of coffee per day instead of 3? Such giant fluctuations in usage are very rare.

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The road to success is paved with precise targets

This playful paraphrase of ‘The road to hell is paved with good intentions’ is less noncommittal than you might think. A mistake of one minute when determining your GPS location and you’re one town too far; the same amount of chili instead of sugar in your recipe and everybody will be running towards the tap…

Wrong assumptions and faulty targets in sales and marketing lead to ‘collateral damage’ – unwanted damaging effects. Your people get discouraged or wrongly overconfident. And that’s how you lose the battle.

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Digitalizing & cloud: Book your flight with Microsoft

What was part of the first real digitalization for entrepreneurs? Probably Word, Excel and PowerPoint, the much-used tools in the first versions of Microsoft’s Office. Everyone has made that first step. But what about the next steps?

Today, digitizing also means migrating to the cloud. But how do you take that double leap as an enterprise with paper administration: a leap towards being digital and in the cloud? And does good old Microsoft still play a role in this digitizing wave?

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What if… managers could admit they can’t plan

The first step is always the hardest. Admitting you need rest, admitting your partner was right, realizing you can’t go on like this…

The first step was also hard on 40 CEOs and marketing managers of big companies in fast-moving consumer goods. We already welcomed 20 big shots at our annual FMCG365 event last year. And we did it again this year. Because they want to improve their planning and reporting. Or better said: because they admit the planning of their field activities and the reporting can improve.

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“Everyone is looking for digital accountancy”

Everyone is looking for digital accountancy. That is the evident and at the same time educational conclusion of the breakfast session Avento organized on September 24th. From small SMEs to the branch of a multinational – among the attendees were quite the opposites.

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How do you mess up a store visit? And how do you make it a success?

The best way to mess up a store visit is undoubtedly to forget the name of your contact. Not knowing the product range or the planogram come in second and third. You’re working blind, you can’t even install a display. Even worse: you’re about as useful as a one-legged man in an ass kicking contest and it takes a lot of time to recover from such a bad impression.

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Around the world with FMCG365

Where shall we go? – Wohin geht die Reise? – Dove ti porta il viaggio?
This old game doesn’t even suffice for our comparison as it is limited to Europe alone. We’d better use Risk, with its world map and gradual conquests. Avento has conquered many continents with its CRM apps, FMCG365, Industry365 and Textile365. As such, we have completed 4 out of 6 possible challenges in Risk.

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