FMCG Market

You are a CEO, Sales & Marketing Director, Category Manager, Field Merchandiser, Field Sales Specialist or Field Promoter. Your working area is typically in Retail and Out of home channels for consumer goods.

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Challenge

While striving to continuously augment your “Customer Engagement”, you typically encounter the following challenges:

  • How can we accelerate our route to “The Perfect Store” and “Perfect Presence”?
  • Are we spending the right time with the right customer and the right channel?
  • How can we ensure that we always have the right information about the customer and the channel to hand on an ‘ad hoc’ basis?
  • How can we optimise our field resource planning for optimum coverage of the region?
  • How can we create transparency in crucial customer/channel information throughout the organisation whilst at the same time reducing administration?
  • How can we connect better to our customers and save them time?
  • How can we use predictive analyses to make the right choices?

FMCG365 Solution

FMCG365 is based on these industry standards and optimises every role in your organisation to master your daily FMCG activities. Our solution aims to get users out of their office to facilitate maximum deployment in the field. With its seamless interaction between office staff and field sales representatives, FMCG365 offers an integrated solution for optimum customer engagement.

Leadership

True leadership is only within reach with brand or customer loyalty. To build this, you need a plan with clear objectives. Avento helps you devise and implement this. The FMCG365 platform makes it easy for you to check how everything is running and gives you insights and data to improve campaigns.

Industry365

Discover our FMCG references

FMCG Blog

Boxing in a round ring: 4 reasons why you should do that with FMCG365
Boxing in a round ring: 4 reasons why you should do that with FMCG365
19-02-2019

Tournée Minérale is a fixture. As is FMCG365 in the food and beverages industry. They’re even partners in crime: a marketing challenge such as an alcohol-free month is an ideal test for Avento’s mobile CRM solution. In this blog, we’ll highlight the four most important reasons as to why that is the case. But boxing in a round ring? We’ll explain that first.


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Actions! For every question and every type of weather
Actions! For every question and every type of weather
04-02-2019

FMCG365 – Action tools

Efficient CRM considers specific tasks and surveys that need to be executed. In Avento’s mobile CRM solution, these tasks and surveys can be carried out in a quick, structured and personalized manner. Prepare your actions and let them begin when you want them to… or when the weather wants them to.


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FMCG365 is equipped with very user-friendly planning possibilities. This way, your people can fully invest their time in visits to clients.
Everyone an expert at planning with Avento
05-12-2018

FMCG365 – Planning tools

Efficient CRM cannot exist without the possibility of swiftly and easily changing work schedules. Because when you manage client relations, you depend on other people’s schedule too. On top of that, an FMCG environment requires specific actions and setups – store checks, sales support, supply management – that allow you to act quickly.


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