Blog

Name familiarity and a great deal of exposure ensure greater consumption, turnover, growth, etc. Name familiarity is, in essence, life insurance for beer. “It is a constant fight for attention. Both small, emerging breweries and established names use the functionality offered by the CRM-app Fearless Leader to target and dose their efforts as effectively as possible,” explains Steven De Backer, product manager of the successful app.

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The specialised Fearless Leader app from Avento is now even more efficient and leads to better results across sales areas. Products can be better positioned, the consumer is more consistently ‘teased’ and it is easier to capitalise on wishes and requirements. How are the increases in sales realised? The app has been given a major boost in relation to User Experience for CRM. The improvements in screen structure and the optimisation of the app’s user-friendliness offer greater self-confidence and time-gains for field-workers and ensure the punctual execution of tasks. 

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On 6 October, Avento and its FMCG-app Fearless Leader was a prominent participant at the international Resco.NEXT conference, ‘the Enterprise Mobility Event of the Year’ in Lisbon. Steven De Backer, product manager at Fearless Leader, sat on the expert panel to provide his vision on mobile CRM and future opportunities. And that should come as no surprise. Fearless Leader is a European leader that offers its users a competitive advantage thanks to its superior offline availability and functions that have been developed specifically for the fast moving consumer goods sector.

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An important step for Avento. The software company from Mechelen will be fully integrated within Cegeka Business Solutions. The three partners Tom Moortgat, An Vandingenen and Lee Yudhira will stay with the firm. ‘This is an opportunity for our product Fearless Leader to take to the international stage even more quickly.’

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You can make sales analytics – especially from store checks – more powerful thanks to the new Product Performance feature, which fills in missing data in product visibility reports with relevant value. This is now possible thanks to the new ‘Product Performance’ feature in the specialised CRM-app Fearless Leader from Avento: if there is no registration for a certain product in a particular store, Fearless Leader will use the closest value so that a report can still be generated. With this new feature, you artificially increase the returns from your people, gain improved analyses and can ultimately make better business decisions for improved Product Visibility.

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Create maximum results from marketing activities by updating your field workers about ongoing promotions and campaigns quickly and systematically. With the new ‘Product Mix’ feature in the specialised CRM-app Fearless Leader from Avento, you can increase the return on field promotions and get ahead of the competition.

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Using Power BI based on CRM data? 1 action to safeguard continuity.

What action should I take?

Every setup has its particularities tuned to your business requirements.

Several technical solutions are feasible and will have an influence on performance and cost.

Contact Avento to discuss and to setup a pragmatic change project to safeguard your continuity.

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A day in the life of Phoebe – Episode 7

“Today, I’ve already seen glasses filled with Baha Breeze, Big Tom Spiced Tomato Juice and Ginstberg Mineral Water…” Everybody comes into contact with an Avento customer, every hour of every day. With a fast moving consumer good – a well-known brand  – that is placed in the market using the FMCG/CPG-app Fearless Leader from Avento. Field workers from these producers use Fearless Leader for their CRM and XRM. If you want to know which renowned products cross your path every day, follow Phoebe and Vince, a dedicated mother and her young son.

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A day in the life of Phoebe – Episode 6

Your lunch hour is a little time for yourself. And for your stomach. Everybody comes into contact with an Avento customer, every hour of every day. With a fast moving consumer good – a well-known brand  – that is placed in the market using the FMCG/CPG-app Fearless Leader from Avento. Field workers from these producers use Fearless Leader for their CRM and XRM. If you want to know which renowned products cross your path every day, follow Phoebe and Vince, a dedicated mother and her young son.

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A day in the life of Phoebe – Episode 5

Phoebe** is now on her way to her first POS – a small supermarket in the city center. Her task is clear and the instructions for her team are so formulated and communicated with the FMCG app Fearless Leader. Everybody comes into contact with an Avento customer, every hour of every day. With a fast moving consumer good – a well-known brand  – that is placed in the market using the FMCG/CPG-app Fearless Leader from Avento. Field workers from these producers use Fearless Leader for their CRM and XRM. If you want to know which renowned products cross your path every day, follow Phoebe and Vince, a dedicated mother and her young son.

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