Blog

The Pollet Water Group is a holding company which offers solutions for water treatment in the industrial, residential and medical sectors in over 15 countries and via almost 30 companies. When choosing a new Customer Relations Management tool, they spent a great deal of time looking for a secure, scalable and efficient solution.  Avento, which has partnered with Microsoft and Resco.Net for many years, is proud to be able to expand the CRM system that Pollet Water Group chose on a permanent basis.

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Everybody comes into contact with an Avento customer, every hour of every day. With a fast moving consumer good – a well-known brand  – that is placed in the market using the FMCG/CPG-app Fearless Leader from Avento. Field workers from these producers use Fearless Leader for their CRM and XRM. If you want to know which renowned products cross your path every day, follow Phoebe and Vince, a dedicated mother and her young son.  Read more >

Everybody comes into contact with an Avento customer, every hour of every day.

When eating breakfast, filling up with fuel, in the newsagent’s, in the supermarket, during lunch, at a party… From dawn to dusk, you come across fast moving consumer goods that are sold in the market thanks to Avento: cheese and ham from Vache Bleue, lettuce from Florette, drinks from AA Drinks, smoothies designed by Innocent Drinks, Fruitella or other treats from the Perfetti Van Melle range, Java coffee, Fisker coins, tasty wines distributed by AdVini, A Westmalle, Gouden Carolus or maybe a Duvel? The list even includes Laurent-Perrier champagne. It’s a long, impressive list.

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These new features are being warmly welcomed by large, international users. Companies such as Duvel Moortgat, Perfetti Van Melle, Laurent-Perrier and Innocent Drinks are all using the options to place orders, manage ranges and territories, organise campaigns, etc.

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“Brewing feels like what I do with my colleagues for Avento Fearless Leader”

Steven has done it all in hobby brewing: learnt how to brew, improve and innovate, scanned the market, set up market research…

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Does a store check in Chelsea differ from a store check in Nanterre? Will the share of shelf be calculated differently in a Carrefour or a Tesco? Does Territory Management, where you draft your schedules, differ according to the spoken language? No, of course not. Blue Spark from Innocent Drinks – a refreshing drink with apple, lime and coconut water – tastes exactly the same in France but is called Fa-Bu-Bleu. And the originally Belgian peppermints from Frisk, or the licorice drops from Klene, both tasty treats from Perfetti Van Melle, lie on the same shelves at the same strategic points in both the Netherlands and Belgium.

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More and more people have discovered home brewing. So did our product manager at Avento Fearless Leader Steven De Backer. However, he saw it a little bigger than just a tasting for his own consumption and went the extra mile.

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“I help to sell beer, love beer and also brew beer. Exceptional beer!”    

From marketing a brewery to a specialised app and now onto the hop boiler – that is the route that Steven De Backer, product manager of Avento Fearless Leader, has taken. “I have a professional background in marketing beer and, for the past few years, have been actively involved in the ongoing improvement of Avento Fearless Leader, the CRM package that is popular with many of the well-known breweries. So, I thought, let’s try it out in practice and make an excellent beer. After all, brewers will always tell you that their beer is different, better… So, I thought, why not brew a special beer of my own?”

A beer enthusiast to the core – follow Steven’s brewing adventure here.

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It’s a new milestone for Fearless Leader, the specialised app from Avento for mobile CRM. Laurent-Perrier, one of the most famous champagne brands in the world, is to issue its field workers with Fearless Leader. The app is already used enthusiastically at home and abroad for field sales and field service management in the fast-moving consumer goods sector. Read more >

In fact, there is an experienced pollster in Fearless Leader. Sometimes, a field worker is expected to go the extra mile and asked to record qualitative, detailed information instead of just figures and orders. For example, when there are seasonal changes, a rival is running a promotion, the hospitality industry is opening up again… How large is the terrace’s surface area? Are there parasols? It is then of vital importance that the field workers – ALL field workers –  are provided with the same set of questions for gathering data. Read more >