Keep up to date on the latest trends and latest news.
No escape for your targets with Fearless Leader28-01-2021
Did you use to be fascinated by images of heat-seeking missiles following their targets, or torpedoes that you cannot evade? Well, these capabilities have become commonplace since those black and white films. In marketing, there is similar technology but its potential has not yet been comprehensively exploited.
Excel is great, but just imagine…
Just imagine for a second that, without much effort, you could gain an overview of how the buyers who tweet about your product are actually feeling. Or create an analysis of the orders that fall outside the usual patterns and could indicate shifts. Microsoft Power BI is not a figment of the imagination; it simply builds predictive models on the basis of available data. Imagine if you tried to do the same thing with Excel… Read more >
Making plans with Fearless Leader: 3 features for a superior result21-12-2020
“The supple planning options and refined route calculations of Fearless Leader, the mobile CRM app from Avento, are really valued by field workers. The app knows what you do and adapts to suit you. Fearless Leader makes work more enjoyable and efficient,” says product manager Steven De Backer about Fearless Leader.
Avento among top favourites again this year for Resco.net
After winning the Innovation Award from Resco.net in 2019, Avento is one of the favourites of the Slovakian giant in mobile digital services once again this year. Avento was among the finalists for the categories ‘Partner of the Year’ and ‘Innovation Award’. “We should be really proud of this. Over 300 partners took part in the conference. Resco may not be a household name but it is a genuine leader and game-changer in mobile CRM,” according to Avento’s CEO Tom Moortgat.
Integrated Assortment Management: The engine behind efficient marketing25-11-2020
Field workers in the fast moving consumer goods sector are gradually outgrowing Excel files. They are increasingly equipped with Fearless Leader, the mobile CRM-app from Avento. And the engine behind Fearless Leader is gaining a little extra horse-power as the options offered by Fearless Leader for Assortment Management are being expanded. ‘It’s a genuine slam-dunk’, according to Steven De Backer from Avento. ‘That was clear from the positive reactions from leading businesses in the fast moving consumer goods sector who attended Avento’s round table event for Fearless Leader users.’
‘War of the Shelves’ – Speed can be the deciding factor
When the British fleet defeated the Spanish Armada in 1588, the victory was down to the short loading time required for British cannons. We’ll spare you the details, but when the British realised this, thanks to the discerning pirate Francis Drake, the Armada’s fate was sealed.
Fearless Leader, what’s in a name28-10-2020
No doubt you will be aware by now that Fearless Leader is the new name for Avento’s much vaunted mobile CRM app. We can forget the old name but we should remember that Fearless Leader is largely used in the Fast Moving Consumer Goods sector. Fearless Leader supports the field workers of companies such as Mentos, Coca-Cola, Westmalle, Duvel, AA Drinks and other illustrious brands in their sales activities on the ground. Read more >
‘War of the Shelves’ – The corona effect in retail according to top-tier players
The war to win the best positions on store shelves. That’s what it’s all about, according to the feedback from the attendees at Avento’s round table event for users of Fearless Leader, Avento’s mobile CRM app. As always, we were able to welcome the cream of the crop from the fast moving consumer goods sector. Read more >