Keep up to date on the latest trends and latest news.
There is a lot going on in the retail landscape. In a previous post, we talked about the ‘Perfect Store’ that is structured to have maximum impact on buying behaviour by means of a sophisticated presentation: the perfect fit of product range and target group. Modern field CRM systems can generate the information to make that a reality. The smart marketing professional will find a wealth of valuable information.
A new year is the perfect time to stop and look at a new development in the retail landscape: the ‘Perfect Store’. This retail concept enables suppliers and retail operators to anticipate the customers’ wishes and experience as best possible.
Although it was not the obvious thing to do for a business like Avento, we felt right at home at the HorecaExpo 2017. Avento attended the event in Ghent from 19 to 23 November targeting not the visitors but the exhibitors.