FA-BU-BLEU OR BLUE SPARK? FRISK OR KLENE? FEARLESS LEADER SUCCEEDS ON INTERNATIONAL STAGE11-10-2021
Does a store check in Chelsea differ from a store check in Nanterre? Will the share of shelf be calculated differently in a Carrefour or a Tesco? Does Territory Management, where you draft your schedules, differ according to the spoken language? No, of course not. Blue Spark from Innocent Drinks – a refreshing drink with apple, lime and coconut water – tastes exactly the same in France but is called Fa-Bu-Bleu. And the originally Belgian peppermints from Frisk, or the licorice drops from Klene, both tasty treats from Perfetti Van Melle, lie on the same shelves at the same strategic points in both the Netherlands and Belgium.