Keep up to date on the latest trends and latest news.

Making plans with Fearless Leader: 3 features for a superior result

“The supple planning options and refined route calculations of Fearless Leader, the mobile CRM app from Avento, are really valued by field workers. The app knows what you do and adapts to suit you. Fearless Leader makes work more enjoyable and efficient,” says product manager Steven De Backer about Fearless Leader.

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Avento among top favourites again this year for

After winning the Innovation Award from in 2019, Avento is one of the favourites of the Slovakian giant in mobile digital services once again this year. Avento was among the finalists for the categories ‘Partner of the Year’ and ‘Innovation Award’. “We should be really proud of this. Over 300 partners took part in the conference. Resco may not be a household name but it is a genuine leader and game-changer in mobile CRM,” according to Avento’s CEO Tom Moortgat.

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Integrated Assortment Management: The engine behind efficient marketing

Field workers in the fast moving consumer goods sector are gradually outgrowing Excel files. They are increasingly equipped with Fearless Leader, the mobile CRM-app from Avento. And the engine behind Fearless Leader is gaining a little extra horse-power as the options offered by Fearless Leader for Assortment Management are being expanded. ‘It’s a genuine slam-dunk’, according to Steven De Backer from Avento. ‘That was clear from the positive reactions from leading businesses in the fast moving consumer goods sector who attended Avento’s round table event for Fearless Leader users.’

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Fearless Leader, what’s in a name

No doubt you will be aware by now that Fearless Leader is the new name for Avento’s much vaunted mobile CRM app. We can forget the old name but we should remember that Fearless Leader is largely used in the Fast Moving Consumer Goods sector. Fearless Leader supports the field workers of companies such as Mentos, Coca-Cola, Westmalle, Duvel, AA Drinks and other illustrious brands in their sales activities on the ground. Read more >

Working on a Microsoft cloud

Corona has brought many issues into the spotlight and is continuing to do so. One of the few positive effects of the pandemic has been the relaxation of the working organisation due to (sometimes mandatory) home-working and the fact that businesses have made huge efforts in terms of migration/integration in the cloud. Read more >

Buy two Coronas, get one Mort Subite free

That was the slogan of a Delhaize Shop & Go in Brussels, promising a free “Sudden Death” beer for every two Corona beers bought! ‘The customers thought it was funny’, said the staff, but Delhaize management quickly brought an end to the campaign at the beginning of March. But why bring this story up again? Read more >

No more problems with your devices, thanks to the Field Service solution

Even during these times of Corona, Avento has been working hard. We recently held a digital round table about our Field Service solution. Appliances such as taps, water softeners and coffee machines require maintenance. With the Field Service solution, you can detect problems before they occur, and deal with them efficiently on location.

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