“I help to sell beer, love beer and also brew beer. Exceptional beer!”
From marketing a brewery to a specialised app and now onto the hop boiler – that is the route that Steven De Backer, product manager of Avento Fearless Leader, has taken. “I have a professional background in marketing beer and, for the past few years, have been actively involved in the ongoing improvement of Avento Fearless Leader, the CRM package that is popular with many of the well-known breweries. So, I thought, let’s try it out in practice and make an excellent beer. After all, brewers will always tell you that their beer is different, better… So, I thought, why not brew a special beer of my own?”
A beer enthusiast to the core – follow Steven’s brewing adventure here.