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Efficient CRM cannot exist without the possibility of swiftly and easily changing work schedules. Because when you manage client relations, you depend on other people’s schedule too. On top of that, an FMCG environment requires specific actions and setups – store checks, sales support, supply management – that allow you to act quickly.
Picked up by research authority Gartner earlier this year, a new and large client every day, hundreds of thousands of users and more than 2.000 corporate clients in over 100 countries? That’s a name you should know. However, when we tell the story of the Remote Solutions Company (Resco), a company founded in 1999 in the Slovakian capital Bratislava, most people raise their eyebrows.
What Duvel, Java and Westmalle were doing at Avento’s stand during Horeca Expo? Well, they are leading brands in the Fast-Moving Consumer Goods that have been relying on our FMCG365 for their mobile CRM for quite some time now.
Obviously, this almost never happens. However, in the case of software… As a privileged partner of Microsoft, we got to get something off our chest. We notice that the many fantastic possibilities of Microsoft Office 365 E3 aren’t actually used that often. Many people don’t even know them: more than half of the tools in the Office 365 package are hardly or never used. So, you see? You actually are ignoring three tasty beers!
Avento’s FMCG365 is a mobile CRM solution with a set of powerful qualities that can further strengthen your leading position. FMCG365 is based on the common standards on the FMCG market and is easily configurable according to the specific needs of your company. In this blog, we will shed some light on all the different functions.
Are all possibilities put to good use? Is there any room for improvement? And how can we bring about this improvement? These are all vital questions that are relevant to every level in a company, from CEO to employee. For your sales division, providing your teams with the right insights and appropriate coaching is key in order for them to raise their efficiency. That’s the way to team empowerment.
What are people working on? You often hear ‘The category Managers are on the road’. But anything can happen ‘on the road’ 😉
Who is doing what? How do you, as Category Manager or Marketing & Sales Manager, divide the work across the regions so that nobody is over or underused? Does X or Y perhaps have a little space to do more? How can we expand to new regions? The standard answer that ‘everyone is on the road’ is not really adequate.
Two breweries recently chose Avento as their CRM partner. The two Belgian breweries will work with Avento to bring a rich palette of Brabant classics and Ardenne high-yeast beer to the market. These deserving beers, the names of which we cannot (yet) reveal, will emulate the values of Duvel, Vedett, Gouden Carolus, Maneblusser, and the Westmalles. Success will hopefully generate success. The breweries Moortgat, Het Anker, and de Abdij from Westmalle have previously opted for Avento’s FMCG356.
Share-of-shelf. Do I know how my products perform in a particular region? How they perform at each Point of Sale (POS) or per retail chain? Compared to the competition? In other words, what do I know about ‘numeric distribution’ per product?
Watch the video clip to see for yourself. A whole host of clients are now fans of Avento’s FMCG365 solution. The ‘Store Check’ is particularly useful for sales representatives who visit retail outlets and have to perform a series of checks: price, promotions, stock, shelf space, etc.