Blog

Keep up to date on the latest trends and latest news.

Excel is great, but just imagine…
28-01-2021

Just imagine for a second that, without much effort, you could gain an overview of how the buyers who tweet about your product are actually feeling. Or create an analysis of the orders that fall outside the usual patterns and could indicate shifts. Microsoft Power BI is not a figment of the imagination; it simply builds predictive models on the basis of available data. Imagine if you tried to do the same thing with Excel… Read more >

Making plans with Fearless Leader: 3 features for a superior result
21-12-2020

“The supple planning options and refined route calculations of Fearless Leader, the mobile CRM app from Avento, are really valued by field workers. The app knows what you do and adapts to suit you. Fearless Leader makes work more enjoyable and efficient,” says product manager Steven De Backer about Fearless Leader.

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Avento among top favourites again this year for Resco.net

After winning the Innovation Award from Resco.net in 2019, Avento is one of the favourites of the Slovakian giant in mobile digital services once again this year. Avento was among the finalists for the categories ‘Partner of the Year’ and ‘Innovation Award’. “We should be really proud of this. Over 300 partners took part in the conference. Resco may not be a household name but it is a genuine leader and game-changer in mobile CRM,” according to Avento’s CEO Tom Moortgat.

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Integrated Assortment Management: The engine behind efficient marketing
25-11-2020

Field workers in the fast moving consumer goods sector are gradually outgrowing Excel files. They are increasingly equipped with Fearless Leader, the mobile CRM-app from Avento. And the engine behind Fearless Leader is gaining a little extra horse-power as the options offered by Fearless Leader for Assortment Management are being expanded. ‘It’s a genuine slam-dunk’, according to Steven De Backer from Avento. ‘That was clear from the positive reactions from leading businesses in the fast moving consumer goods sector who attended Avento’s round table event for Fearless Leader users.’

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Fearless Leader, what’s in a name
28-10-2020

No doubt you will be aware by now that Fearless Leader is the new name for Avento’s much vaunted mobile CRM app. We can forget the old name but we should remember that Fearless Leader is largely used in the Fast Moving Consumer Goods sector. Fearless Leader supports the field workers of companies such as Mentos, Coca-Cola, Westmalle, Duvel, AA Drinks and other illustrious brands in their sales activities on the ground. Read more >

Working on a Microsoft cloud
23-09-2020

Corona has brought many issues into the spotlight and is continuing to do so. One of the few positive effects of the pandemic has been the relaxation of the working organisation due to (sometimes mandatory) home-working and the fact that businesses have made huge efforts in terms of migration/integration in the cloud. Read more >

Buy two Coronas, get one Mort Subite free

That was the slogan of a Delhaize Shop & Go in Brussels, promising a free “Sudden Death” beer for every two Corona beers bought! ‘The customers thought it was funny’, said the staff, but Delhaize management quickly brought an end to the campaign at the beginning of March. But why bring this story up again? Read more >