Four sales points already – I’ve launched a ‘brand’ ;-)
More and more people have discovered home brewing. So did our product manager at Avento Fearless Leader Steven De Backer. However, he saw it a little bigger than just a tasting for his own consumption and went the extra mile.
“You can only brew beer for your own consumption. In principle, you can’t even drink it with your friends. So we took our recipes to ’t Hofbrouwerijke in Putte and, with the help of Jef Goetelen, we made a decent batch of Molenzonen Groen and Molenzonen Rood – 1,100 litres of each colour. The real brewer thus ensures that all the administration is in order, particularly with respect to duty. Our Molenzonen beers are now in the canteen as well as in the local Prik&Tik (off-licence) and in 2 local cafés. So, I was able to use Fearless Leader to visit these four sales outlets and take orders.”
Will Steven become a real brewer? Is there a job change on the horizon? You can read his answer in the next update.