Improved product visibility with ‘product performance’ from Fearless Leader
You can make sales analytics – especially from store checks – more powerful thanks to the new Product Performance feature, which fills in missing data in product visibility reports with relevant value. This is now possible thanks to the new ‘Product Performance’ feature in the specialised CRM-app Fearless Leader from Avento: if there is no registration for a certain product in a particular store, Fearless Leader will use the closest value so that a report can still be generated. With this new feature, you artificially increase the returns from your people, gain improved analyses and can ultimately make better business decisions for improved Product Visibility.
For example: For Chocobrand X, a store check is carried out 3 times a year in all of the stores in chain Y. But, some of the stores are missed (it can happen). Sometimes, the March store check is missed; sometimes the check in December is missed. The individual analysis from these stores cannot be carried out due to these ‘holes’ and they will excluded from the chain’s analysis. If your field workers use Fearless Leader, the ‘Product Performance’ feature will automatically replace the missing values with the most recent registration when creating reports.
‘Better to have a good estimate than no data at all. By working with proxies at product level and per store (the most detailed level), you not only ensure ‘impossible’ reports are generated, you also substantially improve the quality of all analyses at a higher level’, says product manager Steven De Backer from Fearless Leader.
In essence, it is a simple intervention but could also be the deciding factor. It is yet another example of how Avento applies its practical and sector-specific experience to constantly innovate and improve its Fearless Leader app. Recently, Avento introduced the ‘Product Mix’ feature in Fearless Leader in order to provide field workers with an automatic, handy overview of all relevant promotions and product mixes when placing orders.