Avento joins forces with Cegeka

An important step for Avento. The software company from Mechelen will be fully integrated within Cegeka Business Solutions. The three partners Tom Moortgat, An Vandingenen and Lee Yudhira will stay with the firm. ‘This is an opportunity for our product Fearless Leader to take to the international stage even more quickly.’

Avento joins forces with Cegeka

Tom Moortgat: ‘This is an important milestone for Avento. After more than 10 years of hard work on Fearless Leader, we are now set to fly even higher. The power of Cegeka lies in its ability to serve as a catalyst for the further expansion of Fearless Leader into international markets.
It is a unique chance for us, our employees and our customers. We are fiercely proud of being able to take this step together.’

‘In the short term, little will change in our operations, as far as our customers are concerned. Together with our people, who are all remaining with the company, we will continue to strive towards a maximum service. Our people will have broader access to expertise and know-how within a much wider collaborative venture. These are just a few of the important ingredients for personal growth according to our own ambitions…’ explains An Vandingenen.

‘We are proud to be operating under the Cegeka flag henceforth. We are on the cusp of an exciting period. As a team, we can combine forces and, in turn, expand our service portfolio, which is based on the Microsoft platform, with respect to our customers.’ says Lee Yudhira.

Fearless Leader is a mobile CRM system that has been specifically developed for the Fast Moving Consumer Goods market. The system speeds up turnover growth and productivity by focusing on the right field actions, with the right products, for the right customer and at precisely the right time. Field workers are able to get to work, driven by clear targets and results-orientated communication with internal services, and management runs smoothly, with the lowest possible administrative burden, even when they are offline.

With Fearless Leader, Avento has already supported over 500 brands in 40 countries. References include the champagne brand Laurent-Perrier, the coffee giant JDE (Jacobs Douwe Egberts), Westmalle, Duvel, Mentos, and Innocent Drinks (part of the Coca Cola Company)