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A conversation with Hans Rubens, commercial director of Het Anker brewery, sheds some light on its use in practice, six months after starting to work with Avento FMCG365 based on Microsoft Dynamics 365. Het Anker wanted to increase the number of visits by existing customers and to find leads in a more targeted way. Here are a few of the most striking statements:
There is a lot going on in the retail landscape. In a previous post, we talked about the ‘Perfect Store’ that is structured to have maximum impact on buying behaviour by means of a sophisticated presentation: the perfect fit of product range and target group. Modern field CRM systems can generate the information to make that a reality. The smart marketing professional will find a wealth of valuable information.
A new year is the perfect time to stop and look at a new development in the retail landscape: the ‘Perfect Store’. This retail concept enables suppliers and retail operators to anticipate the customers’ wishes and experience as best possible.
Although it was not the obvious thing to do for a business like Avento, we felt right at home at the HorecaExpo 2017. Avento attended the event in Ghent from 19 to 23 November targeting not the visitors but the exhibitors.