Blog

Keep up to date on the latest trends and latest news.

3 tips for optimising the workload for your field workers
09-08-2018

What are people working on? You often hear ‘The category Managers are on the road’.  But anything can happen ‘on the road’ 😉

Who is doing what? How do you, as Category Manager or Marketing & Sales Manager, divide the work across the regions so that nobody is over or underused? Does X or Y perhaps have a little space to do more? How can we expand to new regions? The standard answer that ‘everyone is on the road’ is not really adequate.

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Avento FMCG365. Breweries know why.
03-08-2018

Two breweries recently chose Avento as their CRM partner. The two Belgian breweries will work with Avento to bring a rich palette of Brabant classics and Ardenne high-yeast beer to the market. These deserving beers, the names of which we cannot (yet) reveal, will emulate the values of Duvel, Vedett, Gouden Carolus, Maneblusser, and the Westmalles. Success will hopefully generate success. The breweries Moortgat, Het Anker, and de Abdij from Westmalle have previously opted for Avento’s FMCG356.

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“Nothing works here without the FMCG365 ‘Store Check’!”
21-06-2018

Watch the video clip to see for yourself. A whole host of clients are now fans of Avento’s FMCG365 solution. The ‘Store Check’ is particularly useful for sales representatives who visit retail outlets and have to perform a series of checks: price, promotions, stock, shelf space, etc.

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Zero code, many benefits
30-05-2018

Zero code – the recent buzzword in the world of IT – is not just hype. It is the next big thing that will be around for a while to come. But what exactly is zero code? In short, these are software applications that users can customise themselves as they wish with just a few mouse clicks or apps, in other words with no coding work required.

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“Fast-track from hesitation to enthusiasm”
25-05-2018

A conversation with Hans Rubens, commercial director of Het Anker brewery, sheds some light on its use in practice, six months after starting to work with Avento FMCG365 based on Microsoft Dynamics 365.  Het Anker wanted to increase the number of visits by existing customers and to find leads in a more targeted way. Here are a few of the most striking statements:

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‘Perfect Insights’ give your results a real boost
12-03-2018

There is a lot going on in the retail landscape. In a previous post, we talked about the ‘Perfect Store’ that is structured to have maximum impact on buying behaviour by means of a sophisticated presentation: the perfect fit of product range and target group. Modern field CRM systems can generate the information to make that a reality. The smart marketing professional will find a wealth of valuable information.

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Perfect Store
05-01-2018

A new year is the perfect time to stop and look at a new development in the retail landscape: the ‘Perfect Store’.  This retail concept enables suppliers and retail operators to anticipate the customers’ wishes and experience as best possible.

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