Blog

What are people working on? You often hear ‘The category Managers are on the road’.  But anything can happen ‘on the road’ 😉

Who is doing what? How do you, as Category Manager or Marketing & Sales Manager, divide the work across the regions so that nobody is over or underused? Does X or Y perhaps have a little space to do more? How can we expand to new regions? The standard answer that ‘everyone is on the road’ is not really adequate.

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Two breweries recently chose Avento as their CRM partner. The two Belgian breweries will work with Avento to bring a rich palette of Brabant classics and Ardenne high-yeast beer to the market. These deserving beers, the names of which we cannot (yet) reveal, will emulate the values of Duvel, Vedett, Gouden Carolus, Maneblusser, and the Westmalles. Success will hopefully generate success. The breweries Moortgat, Het Anker, and de Abdij from Westmalle have previously opted for Avento’s FMCG356.

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Share-of-shelf. Do I know how my products perform in a particular region? How they perform at each Point of Sale (POS) or per retail chain? Compared to the competition? In other words, what do I know about ‘numeric distribution’ per product?

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Watch the video clip to see for yourself. A whole host of clients are now fans of Avento’s FMCG365 solution. The ‘Store Check’ is particularly useful for sales representatives who visit retail outlets and have to perform a series of checks: price, promotions, stock, shelf space, etc.

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Did you attend our FMCG365 event on “Fearless Planning in Summer with A.I.”? Oh no, that’s a real pity. Then let us bring you up to speed on the information we provided to the 30 decision-makers who attended. We served up some IT with a dash of summer. Artificial Intelligence put into practice.

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Zero code – the recent buzzword in the world of IT – is not just hype. It is the next big thing that will be around for a while to come. But what exactly is zero code? In short, these are software applications that users can customise themselves as they wish with just a few mouse clicks or apps, in other words with no coding work required.

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Does Avento need to take more exams? Not real tests, no. But we were visited by auditors and we passed the ISO 9001:2015 certification. Congratulations are in order and heartfelt thanks to everyone for the time you put into this ‘test’.

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A conversation with Hans Rubens, commercial director of Het Anker brewery, sheds some light on its use in practice, six months after starting to work with Avento FMCG365 based on Microsoft Dynamics 365.  Het Anker wanted to increase the number of visits by existing customers and to find leads in a more targeted way. Here are a few of the most striking statements:

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There is a lot going on in the retail landscape. In a previous post, we talked about the ‘Perfect Store’ that is structured to have maximum impact on buying behaviour by means of a sophisticated presentation: the perfect fit of product range and target group. Modern field CRM systems can generate the information to make that a reality. The smart marketing professional will find a wealth of valuable information.

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A new year is the perfect time to stop and look at a new development in the retail landscape: the ‘Perfect Store’.  This retail concept enables suppliers and retail operators to anticipate the customers’ wishes and experience as best possible.

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