Avento is unique and inimitable: we are an ®
Spread the word: we now have a protected brand name. Even our baseline ‘Fearless leading in the field’ may never be copied. That makes sense, right? We’re in the line of fire for strong and registered brands such as Duvel, Van Marcke, AA Drinks, Bekaert Deslee, Gouden Carolus, BNP Paribas, … But we would leave our own name and baseline unprotected?
Also your ‘fearlessness’
We’re not afraid someone else will choose the name Avento, unless it’s a copycat with bad intentions or a big coincidence. It’s mostly our – and by default, your – ‘fearless leading in the field’ that we work hard for every day and that we want to protect.
There’s also more to it than just that little sentence. It’s about our support and empathy. Avento always strives for interaction. We convey our fearless attitude to our clients. Sector knowledge, customer knowledge, support, conviction and self-confidence… That’s how Avento strengthens its clients. That deserves an ®. A little symbol with a big meaning.