Did you use to be fascinated by images of heat-seeking missiles following their targets, or torpedoes that you cannot evade? Well, these capabilities have become commonplace since those black and white films. In marketing, there is similar technology but its potential has not yet been comprehensively exploited.
Just imagine for a second that, without much effort, you could gain an overview of how the buyers who tweet about your product are actually feeling. Or create an analysis of the orders that fall outside the usual patterns and could indicate shifts. Microsoft Power BI is not a figment of the imagination; it simply builds predictive models on the basis of available data. Imagine if you tried to do the same thing with Excel… (more…)
“The supple planning options and refined route calculations of Fearless Leader, the mobile CRM app from Avento, are really valued by field workers. The app knows what you do and adapts to suit you. Fearless Leader makes work more enjoyable and efficient,” says product manager Steven De Backer about Fearless Leader.
After winning the Innovation Award from Resco.net in 2019, Avento is one of the favourites of the Slovakian giant in mobile digital services once again this year. Avento was among the finalists for the categories ‘Partner of the Year’ and ‘Innovation Award’. “We should be really proud of this. Over 300 partners took part in the conference. Resco may not be a household name but it is a genuine leader and game-changer in mobile CRM,” according to Avento’s CEO Tom Moortgat.
Corona has brought many issues into the spotlight and is continuing to do so. One of the few positive effects of the pandemic has been the relaxation of the working organisation due to (sometimes mandatory) home-working and the fact that businesses have made huge efforts in terms of migration/integration in the cloud. (more…)
That was the slogan of a Delhaize Shop & Go in Brussels, promising a free “Sudden Death” beer for every two Corona beers bought! ‘The customers thought it was funny’, said the staff, but Delhaize management quickly brought an end to the campaign at the beginning of March. But why bring this story up again? (more…)
Even during these times of Corona, Avento has been working hard. We recently held a digital round table about our Field Service solution. Appliances such as taps, water softeners and coffee machines require maintenance. With the Field Service solution, you can detect problems before they occur, and deal with them efficiently on location.
Are we afraid of Microsoft? No, of course not. Then why do we only use a fraction of Microsoft? Seriously, is that right? Did you know that Microsoft Office 365 comes with ‘Teams’, a very simple yet comprehensive video and collaboration tool? Did you know that Microsoft Dynamics comes with a customizable ERP in the cloud? Or that data for your employees could be of much higher quality, thanks to a new ‘Unified Interface’ CRM web platform? You probably didn’t know that.
Spread the word: we now have a protected brand name. Even our baseline ‘Fearless leading in the field’ may never be copied. That makes sense, right? We’re in the line of fire for strong and registered brands such as Duvel, Van Marcke, AA Drinks, Bekaert Deslee, Gouden Carolus, BNP Paribas, … But we would leave our own name and baseline unprotected?
Just wanted to let you know we’ve been on TV, because we’re pretty proud of that. In the clip from Kanaal Z below, Pascal De Spiegeleer and Vincent Verraest of Van Marcke tell you how Avento worked out and implemented a new CRM system, based on Microsoft.