Name familiarity and a great deal of exposure ensure greater consumption, turnover, growth, etc. Name familiarity is, in essence, life insurance for beer. “It is a constant fight for attention. Both small, emerging breweries and established names use the functionality offered by the CRM-app Fearless Leader to target and dose their efforts as effectively as possible,” explains Steven De Backer, product manager of the successful app.
The specialised Fearless Leader app from Avento is now even more efficient and leads to better results across sales areas. Products can be better positioned, the consumer is more consistently ‘teased’ and it is easier to capitalise on wishes and requirements. How are the increases in sales realised? The app has been given a major boost in relation to User Experience for CRM. The improvements in screen structure and the optimisation of the app’s user-friendliness offer greater self-confidence and time-gains for field-workers and ensure the punctual execution of tasks.
On 6 October, Avento and its FMCG-app Fearless Leader was a prominent participant at the international Resco.NEXT conference, ‘the Enterprise Mobility Event of the Year’ in Lisbon. Steven De Backer, product manager at Fearless Leader, sat on the expert panel to provide his vision on mobile CRM and future opportunities. And that should come as no surprise. Fearless Leader is a European leader that offers its users a competitive advantage thanks to its superior offline availability and functions that have been developed specifically for the fast moving consumer goods sector.
Avento has a whole host of loyal customers thanks to our approach and experience. Below is a selection of our references.