Flanders Expo Gent
Despite not being the obvious thing for a company such as Avento to do, we felt perfectly at home at our spot at HorecaExpo 2017. From 19 to 23 November, Avento took part in the Gent trade fair, not for the visitors, but for the exhibitors.
‘We were a bit of a fish out of water. This type of activity is very unusual for an IT company. At our stand, however, we were able to welcome interested parties, such as decision-makers from other exhibitors, in a warm, friendly atmosphere. We provided demonstrations of our solutions on tablets and TV screens’, explains Steven Joris, Sales and Development Manager. ‘It was certainly very useful because a strong CRM for field-actions is still very much an abstract concept for many professionals.’