The best way to mess up a store visit is undoubtedly to forget the name of your contact. Not knowing the product range or the planogram come in second and third. You’re working blind, you can’t even install a display. Even worse: you’re about as useful as a one-legged man in an ass kicking contest and it takes a lot of time to recover from such a bad impression.
Will we experience a bone-dry summer this year? Or one that will leave enough room for a cup of coffee? Either way, it’s no problem. That refreshing cocktail or hot coffee is always within reach thanks to FMCG365, Avento’s mobile CRM solution. Mostly within reach of field managers, marketeers and – of course – CEOs. 😉
Tournée Minérale is a fixture. As is FMCG365 in the food and beverages industry. They’re even partners in crime: a marketing challenge such as an alcohol-free month is an ideal test for Avento’s mobile CRM solution. In this blog, we’ll highlight the four most important reasons as to why that is the case. But boxing in a round ring? We’ll explain that first.
Efficient CRM considers specific tasks and surveys that need to be executed. In Avento’s mobile CRM solution, these tasks and surveys can be carried out in a quick, structured and personalized manner. Prepare your actions and let them begin when you want them to… or when the weather wants them to.
Efficient CRM cannot exist without the possibility of swiftly and easily changing work schedules. Because when you manage client relations, you depend on other people’s schedule too. On top of that, an FMCG environment requires specific actions and setups – store checks, sales support, supply management – that allow you to act quickly.
Avento’s FMCG365 is a mobile CRM solution with a set of powerful qualities that can further strengthen your leading position. FMCG365 is based on the common standards on the FMCG market and is easily configurable according to the specific needs of your company. In this blog, we will shed some light on all the different functions.
Two breweries recently chose Avento as their CRM partner. The two Belgian breweries will work with Avento to bring a rich palette of Brabant classics and Ardenne high-yeast beer to the market. These deserving beers, the names of which we cannot (yet) reveal, will emulate the values of Duvel, Vedett, Gouden Carolus, Maneblusser, and the Westmalles. Success will hopefully generate success. The breweries Moortgat, Het Anker, and de Abdij from Westmalle have previously opted for Avento’s FMCG356.
Share-of-shelf. Do I know how my products perform in a particular region? How they perform at each Point of Sale (POS) or per retail chain? Compared to the competition? In other words, what do I know about ‘numeric distribution’ per product?
Did you attend our FMCG365 event on “Fearless Planning in Summer with A.I.”? Oh no, that’s a real pity. Then let us bring you up to speed on the information we provided to the 30 decision-makers who attended. We served up some IT with a dash of summer. Artificial Intelligence put into practice.
A conversation with Hans Rubens, commercial director of Het Anker brewery, sheds some light on its use in practice, six months after starting to work with Avento FMCG365 based on Microsoft Dynamics 365. Het Anker wanted to increase the number of visits by existing customers and to find leads in a more targeted way. Here are a few of the most striking statements: