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FA-BU-BLEU OR BLUE SPARK? FRISK OR KLENE?   FEARLESS LEADER SUCCEEDS ON INTERNATIONAL STAGE
FA-BU-BLEU OR BLUE SPARK? FRISK OR KLENE? FEARLESS LEADER SUCCEEDS ON INTERNATIONAL STAGE
11-10-2021

Does a store check in Chelsea differ from a store check in Nanterre? Will the share of shelf be calculated differently in a Carrefour or a Tesco? Does Territory Management, where you draft your schedules, differ according to the spoken language? No, of course not. Blue Spark from Innocent Drinks – a refreshing drink with apple, lime and coconut water – tastes exactly the same in France but is called Fa-Bu-Bleu. And the originally Belgian peppermints from Frisk, or the licorice drops from Klene, both tasty treats from Perfetti Van Melle, lie on the same shelves at the same strategic points in both the Netherlands and Belgium.


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Four sales points already – I’ve launched a ‘brand’ ;-)
Four sales points already – I’ve launched a ‘brand’ ;-)
07-09-2021

More and more people have discovered home brewing. So did our product manager at Avento Fearless Leader Steven De Backer. However, he saw it a little bigger than just a tasting for his own consumption and went the extra mile.


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Fearless brewing.
Fearless brewing
27-07-2021

“I help to sell beer, love beer and also brew beer. Exceptional beer!”    

From marketing a brewery to a specialised app and now onto the hop boiler – that is the route that Steven De Backer, product manager of Avento Fearless Leader, has taken. “I have a professional background in marketing beer and, for the past few years, have been actively involved in the ongoing improvement of Avento Fearless Leader, the CRM package that is popular with many of the well-known breweries. So, I thought, let’s try it out in practice and make an excellent beer. After all, brewers will always tell you that their beer is different, better… So, I thought, why not brew a special beer of my own?”

A beer enthusiast to the core – follow Steven’s brewing adventure here.


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A SELECTION OF OUR REFERENCES

Avento has a whole host of loyal customers thanks to our approach and experience. Below is a selection of our references.