“Houston we have a problem”
Commander Jim Lovell from Apollo 13 messaged something similar on April 13th 1970 on their exploration to the moon. Evaluating and tuning commercial FMCG-actions (CRM Requirements for FMCG) is in many ways comparable with a journey to the moon. And yes, ‘We still have a problem. A huge one’.
White Paper – CRM Requirements for FMCG
This white paper describes the key FMCG-challenges in setting up the leading commercial strategy and delivering a powerful execution. Based on these challenges, this white paper highlights the key requirements of a strong CRM.
To download this white paper, please complete the following form. Enjoy your reading!