Integrated Assortment Management: The engine behind efficient marketing

Field workers in the fast moving consumer goods sector are gradually outgrowing Excel files. They are increasingly equipped with Fearless Leader, the mobile CRM-app from Avento. And the engine behind Fearless Leader is gaining a little extra horse-power as the options offered by Fearless Leader for Assortment Management are being expanded. ‘It’s a genuine slam-dunk’, according to Steven De Backer from Avento. ‘That was clear from the positive reactions from leading businesses in the fast moving consumer goods sector who attended Avento’s round table event for Fearless Leader users.’

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‘War of the Shelves’ – Speed can be the deciding factor

When the British fleet defeated the Spanish Armada in 1588, the victory was down to the short loading time required for British cannons. We’ll spare you the details, but when the British realised this, thanks to the discerning pirate Francis Drake, the Armada’s fate was sealed.

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